Founded in 2015 by Melbourne designer Melinda Callinan; Saroka is recognised for its luxe, wearable and adaptable garments. After several years in the fashion industry Melinda became frustrated seeing women disappointed when a garment failed to fit as featured on posters and in magazines. So she set out to break every rule in the book. Beginning with the design process, filtering through to the wearing experience, Saroka aims to empower women through style.
Saroka models span a variety of shapes, colours and sizes in order to throw away with fashions ideals. When a Saroka garment is seen on a Saroka model, it accurately represents how the fit, cut and of course style will look in reality.
Each garment is tailored in Melbourne with precision to ensure the female figure is always at the forefront of design, taking into account that every woman is unique and celebrating this in each piece - because when a woman feels confident nothing stands in her way.
Forget about having the perfect body, and F****** own it in Saroka.