Let's be honest, women love reading about other women, which is why we have decided to bring to you the #SarokaSeries - A blog dedicated to interviewing women in the fashion industry, women who inspire and empower and who we as fashion lovers aspire to be! Plus all of these women have killer wardrobes that we just quietly envy, in a good way of course! Our first #SarokaSeries is with the gorgeous Jaynee Wehbe, who is the Menswear Buyer at General Pants Co, here's a little insight into her life as a buyer and some snaps of her fabulous style:
You have an amazing job working as a buyer for General Pants Co. Tell us what does a buyer do exactly?
A buyer at General Pants’ end goal is to make sure that our customer walks away feeling good & happy with their purchase. To get to this point, our job involves going to brand ranges, selecting the most commercial and exciting product, sending this product to the appropriate stores and trading the product in-season. We also play a part in designing our in-house brands with our Design team. Did I mention it involves a lot of numbers and spreadsheets?!
You nail casual cool and always look so effortlessly stylish! What do you think is the most important part of putting together a fab outfit?
I think it’s important to make sure your personality comes through in your outfit. For me, I like to do this by wearing statement earrings or shoes. I’m also known for wearing my tops back to front and love to do a little of my own alterations. My boyfriend has nicknamed me “DIY” for this reason!
Being a buyer, we imagine you get ahead on the trends before anyone else, what looks are you totally digging for this Winter?
I’m a big fan of denim skirts paired back with long jackets. So my Winter wardrobe is definitely going to be made up of statement jackets (silk, velvet, suede & leather) and vintage denim (jeans and skirts) with all the layering in between!
Jaynee looking like a babe in our ATTRACTION TOP
Discover more of Jaynee on Insta @jayneejaynee